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For brands community managers are key to targeting mums
In the past, many marketing communications directed at mums have been misguided, depicting idyllic situations and outcomes that often don’t resonate with the target audience and its aspirations. In...
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Connecting with multi-minded mothers
Women are no longer the ‘modest niche’ of the past that marketers once perceived them to be. They are now the most powerful consumer force on the planet, accounting for $20 trillion of household...
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